Most e-commerce sites are leaving revenue on the table — not because of a fundamentally broken design, but because of small friction points that compound across thousands of visits.
1. Sticky “Add to Basket” Button
On mobile especially, pinning the add-to-basket button to the bottom of the screen removes friction. We typically see 8-15% improvement in add-to-basket rate.
2. Trust Signals at the Point of Decision
Testing the placement of reviews, security badges, and delivery information directly beside the price often increases conversion by reducing last-minute hesitation.
3. Simplified Checkout Steps
Every additional field or step in checkout is an opportunity for abandonment. Testing a condensed, single-page checkout frequently reveals significant differences.
4. Exit-Intent Offers
A well-timed, relevant exit-intent offer can recover abandoning visitors. The key is relevance.
5. Above-the-Fold Value Proposition Clarity
Testing a clearer, more specific value proposition often produces the largest lifts — because it affects every visitor.